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Dul Essence
Project Brief
Effective packaging design is essential for standing out in the competitive perfume market. Yet many brands continue to rely on conventional approaches, often defaulting to minimalist typography influenced by Korean design trends. This creates an opportunity for more distinctive, strategically crafted packaging that captures attention and differentiates the product on the shelf.
Results
To differentiate Dul Essence Strawberry Perfume in a market dominated by minimalist Korean‑influenced packaging, the design leverages a bold halftone effect. Vibrant colors and textured halftone strawberry imagery create a dynamic, modern aesthetic that disrupts traditional shelf visuals. This approach enhances product visibility and strengthens brand distinction in a highly competitive category.
Tools
Adobe Illustrator
Market Research for Design Layout
