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Heartbreak Anniversary
Project Brief
Album covers play a vital role in shaping an artist’s identity and influencing how audiences connect with their music. They act as a visual entry point into the sound and story, often becoming iconic symbols that define an era or genre. Incorporating an everyday object as a symbolic element can deepen that narrative, turning something familiar into a meaningful metaphor that enhances the emotional impact of the music and strengthens the overall listening experience.
Results
Crafted a mixed‑media album cover featuring a balloon as the central symbol, representing themes of time and emotional tension reflected in Giveon’s music. The visual concept was carried across both the front and back covers to create a cohesive, resonant narrative. A digital adaptation was also produced for Spotify and other streaming platforms to ensure consistency across physical and digital formats.
